Inter Milan returns to 'fish' in LaLiga to strengthen its commercial area
The club has hired Rubén Guillem, from Valencia CF, as head of international sales, after appointing Jaime Colás, ex-Madrid, as commercial director.
Inter Milan returns to 'fish' in LaLiga to strengthen its commercial area Inter Milan finds its office reinforcements again in LaLiga in order to make a leap in revenue. The club has signed Ruben Guillem responsible for international sales, a position he assumed after six years at Valencia CF . His position is similar to that already held in the group ché, where he was responsible for licenses and participated in the search for regional sponsors. Its incorporation took place two months after the Italian team named the Spanish Jaime Colás as director of the entire commercial area , as Palco23 already announced . The executive, who came from the Real Madrid sponsorship department, has taken on the challenge of raising the brand of the Italian team beyond Europe and China, after the club did not give continuity to its management contract with Infront. The department headed by Colás encompasses the main sources of income of a football club, such as sponsorship, ticketing , hospitality , merchandising and licensing. In total, all these activities generate approximately 56% of the income of the Nerazzurri group , which in 2017-2018 amounted to 346.99 million euros . Of this amount, around 33 million corresponded to the sale of tickets and tickets for local parties, while the rest depended on the commercial exploitation of the assets available to them. Inter Milan named Jaime Colás, former Real Madrid, in July as commercial director after not continuing with Infront In full reconstruction of the workforce, Inter has found in China a market in which to sign large agreements thanks to its top shareholder, the Chinese distribution group Suning, in turn owner of one of the main streaming streaming platforms that there are In the Asian giant.
Continue on https://www.palco23.com/clubes/el-inter-de-milan-vuelve-a-pescar-en-laliga-para-reforzar-su-area-comercial.html
The club has hired Rubén Guillem, from Valencia CF, as head of international sales, after appointing Jaime Colás, ex-Madrid, as commercial director.
Inter Milan returns to 'fish' in LaLiga to strengthen its commercial area Inter Milan finds its office reinforcements again in LaLiga in order to make a leap in revenue. The club has signed Ruben Guillem responsible for international sales, a position he assumed after six years at Valencia CF . His position is similar to that already held in the group ché, where he was responsible for licenses and participated in the search for regional sponsors. Its incorporation took place two months after the Italian team named the Spanish Jaime Colás as director of the entire commercial area , as Palco23 already announced . The executive, who came from the Real Madrid sponsorship department, has taken on the challenge of raising the brand of the Italian team beyond Europe and China, after the club did not give continuity to its management contract with Infront. The department headed by Colás encompasses the main sources of income of a football club, such as sponsorship, ticketing , hospitality , merchandising and licensing. In total, all these activities generate approximately 56% of the income of the Nerazzurri group , which in 2017-2018 amounted to 346.99 million euros . Of this amount, around 33 million corresponded to the sale of tickets and tickets for local parties, while the rest depended on the commercial exploitation of the assets available to them. Inter Milan named Jaime Colás, former Real Madrid, in July as commercial director after not continuing with Infront In full reconstruction of the workforce, Inter has found in China a market in which to sign large agreements thanks to its top shareholder, the Chinese distribution group Suning, in turn owner of one of the main streaming streaming platforms that there are In the Asian giant.
Continue on https://www.palco23.com/clubes/el-inter-de-milan-vuelve-a-pescar-en-laliga-para-reforzar-su-area-comercial.html
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