https://www.mmoexp.com/Wow-cata-classic/Gold.html
For instance, Canessa mentioned that there was a massive customer perception issue on Blizzard's forums, when they discussed Facebook integration. What they actually did was launch a friend searcher app that integrated Facebook, however there was "a significant amount of sensitivity about social integration" within the user base.
Complexity of the launch was the fourth major issue that was discussed in postmortem. Versluys stated that Battle.net was the most complex launch he'd ever seen. Battle.net launch was by far the most complex launch since when he joined Blizzard 10 years earlier. Blizzard has launched its service with a time zone across the globe within a single day across five continents, and in 13 languages and million of units of its games being pushed out via digital and physical distribution. The experience for Canessa and Versluys to bring it all together was as if landing a 747 onto the aircraft carrier. But the game did go live and in the process it did its best to uphold one of the core values of Blizzard as a company: thinking globally.
Canessa mentioned her experience that the most recent time Blizzard delivered a retail box product that did not have a regular revenue stream was in 2003, when they launched WoW Cataclysm Classic. WoW Cataclysm Classic expansion for WoW Cataclysm Classic. After seven years it was a change to move beyond the idea about sending a MMOG game, and return to the challenges that are unique to retail shipping games.
The final major issue they talked about was the creation and expanding their Battle.net team. Over the past 18 months it has been reported that the Battle.net team has quadrupled to more than 50 employees and there's vacant positions of a dozen. Additionally, the team was reconfigured three times because their objectives changed.
Canessa noted that it's hard to recruit new players due to the fact that it requires a highly special kind of talent and there aren't a lot of games services that can draw on. However, Canessa said Blizzard had to hire those who were skilled from a fundamental development perspective and had previous experience in the field-- people who were enthusiastic about the services a game could bring to the table.
https://www.mmoexp.com/Wow-cata-classic/Gold.html
For instance, Canessa mentioned that there was a massive customer perception issue on Blizzard's forums, when they discussed Facebook integration. What they actually did was launch a friend searcher app that integrated Facebook, however there was "a significant amount of sensitivity about social integration" within the user base.
Complexity of the launch was the fourth major issue that was discussed in postmortem. Versluys stated that Battle.net was the most complex launch he'd ever seen. Battle.net launch was by far the most complex launch since when he joined Blizzard 10 years earlier. Blizzard has launched its service with a time zone across the globe within a single day across five continents, and in 13 languages and million of units of its games being pushed out via digital and physical distribution. The experience for Canessa and Versluys to bring it all together was as if landing a 747 onto the aircraft carrier. But the game did go live and in the process it did its best to uphold one of the core values of Blizzard as a company: thinking globally.
Canessa mentioned her experience that the most recent time Blizzard delivered a retail box product that did not have a regular revenue stream was in 2003, when they launched WoW Cataclysm Classic. WoW Cataclysm Classic expansion for WoW Cataclysm Classic. After seven years it was a change to move beyond the idea about sending a MMOG game, and return to the challenges that are unique to retail shipping games.
The final major issue they talked about was the creation and expanding their Battle.net team. Over the past 18 months it has been reported that the Battle.net team has quadrupled to more than 50 employees and there's vacant positions of a dozen. Additionally, the team was reconfigured three times because their objectives changed.
Canessa noted that it's hard to recruit new players due to the fact that it requires a highly special kind of talent and there aren't a lot of games services that can draw on. However, Canessa said Blizzard had to hire those who were skilled from a fundamental development perspective and had previous experience in the field-- people who were enthusiastic about the services a game could bring to the table.