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  • “I once looked at the bare feet of orphaned children... and i understood that a pair of shoes could change a life. ” 👟🕊️

    My name is Kihachirō Onitsuka, and I founded my first footwear business not for business.. but out of compassion. Japan had just come out of war. The streets were full of orphans, aimless youth. And I couldn't keep my arms crossed.

    I thought sport could give them hope. What if they could run, jump, race... they could also dream. This is how my company was born in 1949, aiming to manufacture the best sports shoes in Japan. 🏃 ♂️⛹️

    At first i failed. My early models were uncomfortable, slipping, breaking.
    But I did learn. Observed how athletes moved. I was analyzing how the feet were folding. I redesigned it from scratch.
    Until one day, a young marathon runner won his first race using one of our models: the Marathon Tabi.

    Little by little, they began to call them Onitsuka Tiger.
    And later, the world would know them as ASICS, abbreviations of a phrase in Latin: Anima Sana In Corpore Sano — "healthy mind in healthy body".

    “I didn’t just invent one shoe. I invented a chance. Because running can be the first step to believing again. ” 🏅💙

    — Kihachir ō Onitsuka ( 鬼)
    Founder of Onitsuka Tiger and ASICS. Visionary businessman who used sport as a tool for social rebuilding in post-war Japan.
    https://www.facebook.com/share/p/1ATniDADXJ/
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