Real Madrid move past ManU as most valuable football brand: Report
By Kunal Dhyani
Real Madrid,Premier League Clubs,Manchester United,Premier League,UEFA Champions League
Spanish giants Real Madrid have overtaken Premier League club Manchester United as the most valuable football brand in the world.
According to Brand Finance’s annual report – Football 50 2019 the most valuable and strongest football brands May 2019, Real Madrid’s brand value at present is over €1.6 billion (US$1.79 billion). This amounts to a 26.9% annual growth from 2018 to 2019.
In contrast, Real Madrid brand value has dropped by 6% to €1.472 billion ($ 1.88bn). The change in fortunes meant that Real Madrid returns as the most valuable football brand after nine years. The LaLiga Club has also emerged as the strongest football brand, yet again leaving behind the 20-time Premier League champions Manchester United.
Source: brandfinance.com
Brand Finance’s methodology takes in factors such as match day revenue, broadcast revenue and commercial revenue. It then produces a Brand Strength Index (BSI) score out of 100 and uses this to extrapolate future revenue estimations using royalty rates.
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Adidas extend Real Madrid partnership with reported $1.23 bn deal
The combination of commercial revenues and on pitch success in the UEFA Champions League has propelled Los Blancos to the pinnacle of the value pyramid. Real Madrid received €70 million (US$78.4 million) from sponsors Emirates and €110 million (US$123.2 million) from Adidas, whilst their match day revenues totalled €143 million (US$160.2 million).
Bryn Anderson, Brand Finance director, said: “Real Madrid have shown this year who truly reigns supreme in the world of football. They triumph not only as the most valuable and strongest brand but their enterprise value and stadium are also ranked second to none.”
Barcelona are in third spot in terms of brand value, followed by Bayern Munich and then Manchester City, who head Liverpool.
Chelsea, Arsenal and Tottenham Hotspur make up six of the top 10 clubs with PSG trading places with Arsenal to go eight in the ranking. The most notable absentee from the top 10 is Italy’s Juventus.
Also Read: Real Madrid reveal $590 mn plan for ‘best football stadium’
Real Madrid all set for $1.8 billion deal with Adidas
The report explained how poor results and uninspired play have hurt United’s value:
“Manchester United have disappointed in recent years on the playing field both in the Premier League and in the UEFA Champions League. Public perceptions of the brand have deteriorated as Manchester United ranks only 18th among the sample of the world’s top clubs with regards to ‘playing exciting football’, as revealed by Brand Finance’s original fan research.”
Brand Finance has also released a video explaining how Real Madrid managed to topple Manchester United atop the most valuable and strongest football brands’ list.
Looking at the top 50 ranking the dominance of the Premier League is evident with 17 clubs making up 43% of total brand value, point out the report authors. They also highlight that the Bundesliga follows closely behind the Premier League with 13 clubs in the top 50, but collectively their brand value ranks behind LaLiga.
For video, photos and entire articol, access
https://www.insidesport.co/real-madrid-move-past-manu-as-most-valuable-football-brand-report/ Real Madrid move past ManU as most valuable football brand: Report
By Kunal Dhyani
Real Madrid,Premier League Clubs,Manchester United,Premier League,UEFA Champions League
Spanish giants Real Madrid have overtaken Premier League club Manchester United as the most valuable football brand in the world.
According to Brand Finance’s annual report – Football 50 2019 the most valuable and strongest football brands May 2019, Real Madrid’s brand value at present is over €1.6 billion (US$1.79 billion). This amounts to a 26.9% annual growth from 2018 to 2019.
In contrast, Real Madrid brand value has dropped by 6% to €1.472 billion ($ 1.88bn). The change in fortunes meant that Real Madrid returns as the most valuable football brand after nine years. The LaLiga Club has also emerged as the strongest football brand, yet again leaving behind the 20-time Premier League champions Manchester United.
Source: brandfinance.com
Brand Finance’s methodology takes in factors such as match day revenue, broadcast revenue and commercial revenue. It then produces a Brand Strength Index (BSI) score out of 100 and uses this to extrapolate future revenue estimations using royalty rates.
Also Read: Zidane returns to Real Madrid at ₹ 20 lakh per day salary!
Adidas extend Real Madrid partnership with reported $1.23 bn deal
The combination of commercial revenues and on pitch success in the UEFA Champions League has propelled Los Blancos to the pinnacle of the value pyramid. Real Madrid received €70 million (US$78.4 million) from sponsors Emirates and €110 million (US$123.2 million) from Adidas, whilst their match day revenues totalled €143 million (US$160.2 million).
Bryn Anderson, Brand Finance director, said: “Real Madrid have shown this year who truly reigns supreme in the world of football. They triumph not only as the most valuable and strongest brand but their enterprise value and stadium are also ranked second to none.”
Barcelona are in third spot in terms of brand value, followed by Bayern Munich and then Manchester City, who head Liverpool.
Chelsea, Arsenal and Tottenham Hotspur make up six of the top 10 clubs with PSG trading places with Arsenal to go eight in the ranking. The most notable absentee from the top 10 is Italy’s Juventus.
Also Read: Real Madrid reveal $590 mn plan for ‘best football stadium’
Real Madrid all set for $1.8 billion deal with Adidas
The report explained how poor results and uninspired play have hurt United’s value:
“Manchester United have disappointed in recent years on the playing field both in the Premier League and in the UEFA Champions League. Public perceptions of the brand have deteriorated as Manchester United ranks only 18th among the sample of the world’s top clubs with regards to ‘playing exciting football’, as revealed by Brand Finance’s original fan research.”
Brand Finance has also released a video explaining how Real Madrid managed to topple Manchester United atop the most valuable and strongest football brands’ list.
Looking at the top 50 ranking the dominance of the Premier League is evident with 17 clubs making up 43% of total brand value, point out the report authors. They also highlight that the Bundesliga follows closely behind the Premier League with 13 clubs in the top 50, but collectively their brand value ranks behind LaLiga.
For video, photos and entire articol, access
https://www.insidesport.co/real-madrid-move-past-manu-as-most-valuable-football-brand-report/